Participatory Market Chain Analysis for Smallholder Producers
Another in a series of good practice guides describing the components of the participatory and area-based approach to rural agroenterprise development. Participatory Market Chain Analysis is based on the principles of developing market-led interventions that go beyond single intervention projects. The aim of this guide is to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. It leads practitioners to select market chains, conduct rapid market surveys, create business plans, conduct participatory market chain analyses, and negotiate strategies to increase competitiveness.
Authors: Mark Lundy, María Verónica Gottret, Carlos Ostertag, Rupert Best, and Shaun Ferris, May 2007